Book: Social Marketing Luxury - Brands & Relationships (2020) Jukka Aminoff
Everyone can practice social marketing luxury in a luxury brand.
The author of Modern Luxury - How to Navigate in the New World of Luxury (2020) and Social Selling Luxury - Increase Sales by Engaging in the Digital World (2016) Jukka Aminoff has written a new book called Social Marketing Luxury - Brands & Relationships.
The book is a straightforward book about the latest trends in marketing and sales. The book gives practical advice for those who want to practice social marketing luxury.
The reader will understand what is the DNA of a luxury brand. How luxury brands differ from mass marketing and hard-selling brands. The reader can through away everything that you have learned in business schools.
The book will explain how you should practice social marketing luxury to expand your networks, increase sales, and how to become a luxury brand ambassador. Social marketing luxury principles can be applied also in the mass marketing business.
The book is for business owners, executives, managers, professionals, entrepreneurs, and students who want to know how modern marketing and selling work.
The book was written during the pandemic. It provides a roadmap for luxury brands and luxury brand professionals to cope now and also in the post-pandemic future. The book provides practical pieces of advice.
The book is written by Jukka Aminoff who is the founder of Luxury Leadership Academy and this is his ninth book. Aminoff has been a jury member at the Mark Challenge luxury business plan competition in 2019 and 2020 in Monaco. He is also a founding member of the Mark Challenge Entrepreneurship Club, which is powered by the International University of Monaco.
The author of Modern Luxury - How to Navigate in the New World of Luxury (2020) and Social Selling Luxury - Increase Sales by Engaging in the Digital World (2016) Jukka Aminoff has written a new book called Social Marketing Luxury - Brands & Relationships.
The book is a straightforward book about the latest trends in marketing and sales. The book gives practical advice for those who want to practice social marketing luxury.
The reader will understand what is the DNA of a luxury brand. How luxury brands differ from mass marketing and hard-selling brands. The reader can through away everything that you have learned in business schools.
The book will explain how you should practice social marketing luxury to expand your networks, increase sales, and how to become a luxury brand ambassador. Social marketing luxury principles can be applied also in the mass marketing business.
The book is for business owners, executives, managers, professionals, entrepreneurs, and students who want to know how modern marketing and selling work.
The book was written during the pandemic. It provides a roadmap for luxury brands and luxury brand professionals to cope now and also in the post-pandemic future. The book provides practical pieces of advice.
The book is written by Jukka Aminoff who is the founder of Luxury Leadership Academy and this is his ninth book. Aminoff has been a jury member at the Mark Challenge luxury business plan competition in 2019 and 2020 in Monaco. He is also a founding member of the Mark Challenge Entrepreneurship Club, which is powered by the International University of Monaco.